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Chipotle Mexican Grill, Inc. (Chipotle, the Company, or We) operateas 837 restaurants in 33 states throughou theUnited States, the District of Columbia, and Canada as of December 31, 2008. Our restaurantw serve a focused menuof tacos, burritos, saladsw and burrito bowls (a burrito without the tortilla), made using fresh ingredients. People outsidwe our company tend to categorizew us as a fast casual conceptrestaurants that are a step up from traditionalfast food, but not casual, sit-downn places. Weve never worried much about what categorywere in.
we remain focused on trying to find the highest qualitg ingredients we can to make greatasting food; on recruiting and retaining top performing peopler to ensure that the restauran experience we provide is exceptional; and on buildingh restaurants that are operationally efficient, aesthetically pleasing and on doinvg all of this with increasing awareness and respecgt for the environment. Chipotle began with a simple demonstrate that food served fast doesnt have to be a traditional fast-food experience. Over the that vision has evolved.
Today, our visionj is to change the way the worlfd thinks about and eats fast We do this by avoiding a formulaicf approach when creating ourrestaurant experience, looking to fine-dinin g restaurants for inspiration. ...
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