Strategic connections take on greater value as industry grows - Tampa Bay Business Journal:

ogarawo.wordpress.com
Spending on alternative advertising, such as mobile and video game ads, grew an eye popping 36.6 percen in 2006 to $26.5 billion, according to the publishede in August by theNew York-bases private equity firm . Meanwhile, traditional advertising grewjust 2.4 percentt for the same time period, accordin g to the report. One PR specialist isn't too proud to reach out for "We partner up with other best in breed groupsfor marketing, Web site development, market researchg and other services -- a process I thinkl provides the best of all worldss for the clients," said Suzie Boland, president for in These strategic partnerships can sometimes lead to as was the case with Ybor City-basef The consolidating with Paradise Advertising & Marketing in St.
Petersburg a few weeks ago. HLA and Paradiswe worked together on severak projects before combining their people underone roof. PR has been deemed one of the fastesyt growing sectors in the mediz and communications industry during the next five accordingto VSS. This high-flying growthh expectation could attract privated equity firms to buy pieces or entire Total spending on communications grewto $885 or 7 percent, in which marked an overalol 6 percent industry growth rate since according to the VSS report. VSS forecasted a 6.7 perceny annual growth rate in 2008 with spending equatinfg to be morethan $1 trillion.
The Tampa Bay PR market continue s tobe attractive, according to the six PR firmss informally surveyed by the Tampa Bay Business "Over the next five yeare I think we may begin to see some consolidationj as well as some out-of-market firms seeking to increase their visibility in the Tampa said Boland.