What the experts say - Washington Business Journal:

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we’re lucky in that our economy is insulated, so we’r not feeling it as much. My agency has picked up $7 millionm in new business in thelast year, so we’vee been hiring. Online marketing is the tidal wave that just keepsxgaining momentum. Catch the wave or get left behind.” -- Brantley Davis, executive vice Davis & Co. “To my mind it is a geometricd growth in the use of and reliance on the The Internet continues to change the marketiny landscape because the Internet effectively alloww anyone and anything including newspapers and radio stationes to act asif they’re TV stations online. You streamk recorded or live digital You cando surveys.
You can even do live interactive events, which cops even the versatility of The Internet offers the opportunitu to be global and allows a much broadee marketing reach and impact at significantlyt lower costs than other media.” -- Davisd Nellis, principal, Return On Investment Inc. “Social This year, marketers have triedd more new things than ever before to take advantage of the changee in media consumption habits and attitudesztoward marketing. Social marketing will grow dramatically as targetedc consumer networks become more Web 2.0 has opened the door for unprecedentec interaction and consumer-generated content.
The real growth in socialp marketing will come from social networkj sites targeted to consumer niches from teensa to seniors to political influencers to mothers with children to associatiohn member networking andjob seekers.” -- Tim Weinheimer, vice presidentr and director of account management, “We’re seeing a resurgencse of content in creativwe after years of being overlooked by planners more concerned aboug placing shorter, less conceptual messagesa in front of ‘eyeballs.’ Our industrt became more obsessed with technology and deliver mechanisms than with staying focused on actual humab behavior and receptivity to an advertising message.
Just becauser you’ve found yet another way to reach youraudiencr doesn’t mean they’re interested. The value in crafterd content is being rediscovered along with the recognitionmthat it’s one thingb to just ‘reach your customers,’ it’s something else entirely to connect with -- Michael August, principal, August, “Thr incredible rise in the application of sociapl media as a marketing tactic. A weak growing ad clutter and increasing marketintg parity have helped push millions of consumersa to seek out and rely on social Web 2.0 tools and the like for everything from producft information and peer referrals to purchase recommendations.
Smar t marketers are capitalizing on this And we see it inB2B [business to as well as B2C [business to consumer]. We are working to quantifyintg the return on investment so our clientsz can assess the value and portion across theirmarketinh mix.” -- Beth Johnson, executive vice presidenyt of director of account management,