Wednesday, March 23, 2011

LendingTree expands product offering - Atlanta Business Chronicle:

Friedrich CP14E10
According to the company, its customer-retention technologyy identifies customers byloan loan-to-value ratio, loan purpose and FICO “With refinancing activity from borrowers representing a significant portionn of overall origination volume, our lender network has expressed a desirr to capture and retain current mortgaged customers,” says Bob Harris, president of the LendingTree Exchange.
“As part of the LendingTreee network, banks and lenders that use ournew customer-retentiobn initiative will be able to significantlty impact the ratio of overall mortgage portfolio just as effectively as they can attract new LendingTree is owned by Charlotte-basex (NASDAQ:TREE), an online lendiny and real estate company. Tree.com’s principle businesse s are LendingTree, which matches potential mortgage borrowers to and RealEstate.com, which works with individuals seekinhg homes and real estate agents. LendingTree says it has facilitated more than 25 millionh requests for loans onlinerand $185 billion in closed loan transactions.

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