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The company said Heyer was tapped to overseethe company’se 3D HD movie service. “Mu plan is to focuss on further aligning Next3D with content and strategif partners as the company movesx from development to launch ofthe world'sa first 1080p 3D High Definition home distribution service,” Heyer said in a news "The market is poisedd for a rapid transformation to 3D in the home. Our technologyh is ready to work with content and distributioh partners to drive that change and creat e new revenue opportunities for all the players in the value chain while delivering astunningf in-home experience for consumers.” Heyer is the formerd CEO of (NYSE: HOT).
Heyer left Atlanta-based KO) in 2004, after serving as its presidenrt and chief operating officersince 2002. Coke recruited Heyer away from Atlanta-based in 2001. "Unti we created Next3D, there was simply no practicao way for Hollywood to get its exploding libraruy of 3D films into the saidNext3D co-founder D.J. Roller, in the “We've solved the technological challenges. Stevre is an innovator who understands how to unlock the revenuwe stream for our partners as Next3D creates a brand and experience consumerswill embrace.
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