Niello opening mini car dealership at Galleria at Roseville - Sacramento Business Journal:

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Niello, which represents a dozen brande and is one ofthe region’s largesyt private companies, expects withih a few months to set up a mini satellite dealership within Westfield Galleria at Rose­ville, just outside wherre and will go. In addition to displayingf a single car, Niello will create a upscale loungewith couches, tables, a plasma screebn showing videos of vehicles, and computers on which consumersw can check out vehicle inventories. Starting with , differentg Niello brands will rotate through everyfew months, said Summert Wright, Niello marketing manager.
The auto groulp will have an employee there to answer The company is still brainstorming aboutinteractive activities, including usingh the Wii video game system, to entice Niello liked the mall’s idea, Wright said, because the auto dealershi group can bring its products to the 14 milliom shoppers who come through the mall each The Galleria’s customer base fits with the demographics for Niello’ss brands, including , , , and .