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Terms of the deal were not disclosed. Admiraa analyzes demographic data on viewersz to generate more targeted TV ads and also adds automation to thebuyingf process. The two companies tested the system, usinv Admira with the NBC Local Mediaw group in March to buy and sell localk television ads inLos Angeles. "Our initial test of the systekin L.A. is off to a great Admira provides us with the potentiak to help attract an entirely new segment of advertisersx to thelocal marketplace, particularly small and midsize businesses that might not otherwisr be able to buy local television station advertising, whichg is a huge leap Frank Comerford, president of platformn development and commercial operations for NBC Local Media, said in a The full partnership is set to begib in the fall.
The two giants are more knownh through their linkthrough MSNBC.
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