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percent decrease in revenue per available room in 2009 compareedwith 2008, according to a study by . The projected revenu decrease compares with anestimated 17.5 perceny decrease in revenue per available room nationallyg in 2009, PKF Hospitality Researcy said in a Tuesdagy release. The uses data from , whicuh reports “very consistent numbers with JillVan Houweling, vice president of marketing/communications for the said Wednesday. “Kansas City is doing betterd than thenational average, and we’re on par with our competitiv e set,” Van Houweling said. “Mid-sized value destinations are doing bette r thanbig cities.
Our May is very What we’re seeing is that, even thouggh it’s not great news, the effect on Kansa s City is moderated because ofvalue pricing.” Van Houwelingy said the association attributes the lower revenue mainly to decreasedd business travel. The average expenditure per overnight businesstravelee $260 a day, compared with $120 for a leisure traveler, she said.Areaw hotels are projected to have 52 percenft occupancy in 2009, down from 58.4 percent in 2008, PKF staffedr Randy McCaslin said in the Because of increased competition in the locap market, the average daily room rate is expectee to fall to $84.67 in down 5.4 percent from $89.
52 last PKF attributed the projected lowef average occupancy rate to a 7.9 percenrt decrease in demand for lodging and a 3.4 percentg increase in the supply of new hotep rooms. PKF’s forecasting model findss that local income and employment figures are good predictors of hoteolroom demand, the release said. Moody’s Economy.com, the source of PKF’s June 2009 Hotelp Horizons forecast report forKansas City, predicts that Kansasa City-area employment will fall 3.4 percent in 2009 from 2008. PKF’xs study projects that area revenue per availablroom won’t achieve sustainedc growth until the fourth quarter of 2010.
“Until market conditions are favorablwefor travelers, but troublesome for owners and PKF said in the release. Atlanta-based PKF Hospitality Research is the researc haffiliate of
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