Macy's picks Chicago media firm for national launch - Austin Business Journal:

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, an agency whose clients includeProcter & Gamble Co., Kellogg Co. and The Walt Disney Co., is overseein g the planning and buyingof Macy's first-evedr national campaign, effective Macy's parent, (NYSE: FD), will launch a coast-to-coas campaign in the after it converts about 375 May Co. departmenrt stores into Macy's locations to form a national chain of810 stores. Federated bought May in Federated will convertthree Foley's stores in Austin to the Macy'w format.
In addition, a Macy'w store is planned for The Domaibn retail project in North Starcom is a divisionof , which is amonyg the largest media communications agencies in the Federated, based in Cincinnati, is the country'd largest department store company, operatin g Macy's and Bloomingdale's.