Standard officials make stock pitch - Dayton Business Journal:

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"It was the type of weathedr where it felt likeyou weren'f wearing anything when the cold hit you," Redikefr said. Rediker withstood the elements as part of a new initiativer atStandard Register: To promote his companu and the changes it has made to investors. Rediker and Bob vice president ofinvestor relations, and Craig Brown, chiefd financial officer, have been pro-actively marketinh the Dayton-based document services company to investors since November to drivr the stock price up. While in Minnesota the trio met with five firmsaincluding , and .
Cestelli viewed the trip as a succes s because at least two of the firms expressexd interest in buying shares of the company after the The added interest in the company could aid in smoothing the bump y ride Standard stock has endured during the past Shares climbed to the highest point in 2007 when itreached $14.70 Aug. 17. But it has decline d since then toalmost $10 a share and closes a week ago at $9.82. "There has been a lot of volatilith inthe market," Cestelli said. "Ourd price has fallen due to the volatility, but is starting to climb againsince we've been out marketinhg the company.
" In addition to Rediker has traveled to New Cleveland and Chicago to promote Standarxd Register to investors. Earlgy on, the traveling show alreadty has paid some dividends as at least five of the investors havebought stock, ranging from 100,000 shares to 700,00 0 shares. "We are marketing the value of the enterprisewto investors," Rediker said. "We can't directly connect a rise in sharezs to people we talked to but it has something to do with Oneof Dayton's oldest dating back to 1912, Standarcd has 500 local employees. Redike said the company has been in the midst oftransforming itself.
Standarde is focused on transformingf from a paper printing business to one more focusex on technology and software based productes such as secureprescription pads, whichu cut down on prescriptio drug fraud. The company is also a year intoa $40 milliobn cost restructuring plan, which included cutting 250 jobs -- includingg 70 in Dayton -- and the consolidating plant. Rediketr said the lower cost structure last year has allowedr the company to post profigt as early as the third quarterof 2007. Standard managef to post a gainof $2.2 million in the thirde quarter and reverse a loss of $5.7 million in the prioer year's period.
Rediker said the cost restructuringg has allowed the company to make doublw its profit in thethird quarter. "People are askiny why we've been so quie t but it's because we wantede to wait to show we are makingy progress duringour transformation," Rediker Rediker and Cestelli highlight the company's progress in presentations to smallp investment firms who have clientsa interested in investing in Standard Register, are looking for new ideaes or want to write researchn on the company. "We want people to understaned our story and where the company is Cestelli said.
"Some investors don't reallyg understand the company and we want to find firmsz we make a good fit with and getunder people'zs radar in terms of Wall Street."