Disney to plant 2.7M trees with 'Earth' ticket sales - Los Angeles Business from bizjournals:

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million trees in Brazil's Atlantidc Forest using money from ticket sales from the firsty film under theDisneynature label, "Earth." Disneyt (NYSE: DIS) previously announced that it would plant a tree for everyg person that saw the film in its first week. The picture broughtt in $16.1 million, working out to abour 2.7 million viewers. The Nature Conservancty and its local partneras are working toreforest 2.5 million acrexs of land and re-connect more than 12 million acres in the Atlantifc Forest.
"We're proud to be workinbg with TheNature Conservancy, one of the world'ss most effective conservation organizations, in plantinhg trees in the endangered Brazilian Atlantic Through the Conservancy's Plant a Billion Trees campaign, we have an opportunity to honor those who supported 'Earth' by making a tangible and lasting contribution to conservinhg globally-significant wildlife habitat," Dick Cook, Walt Disneyg Studios chairman, said in a statement.